Illustration of a canary with a halo perched inside a circular ring of barbed wire.

We’re not ones to toot our own horn. But when others toot, we re-toot.

Two young men sitting on chairs and a couch in a bright, plant-filled living room with large industrial windows, brick walls, and wooden floors. They are smiling at the camera.

Former R/GA and BBDO Creatives Rick Williams & Marcel Yunes Open a New Shop

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MEET THE NEW AGENCY THAT KNOWS YOU HATE ADS

Elegant calligraphy text 'fable.works' surrounded by decorative gold swirls on a black background.

Ex-R/GA ECDs Williams and Yunes Launch Indie Creative Shop fable.works

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2 Minutes With ... Rick Williams and Marcel Yunes, Founders of fable.works

Green background with text promoting Kidfresh & Shag, a shop, with message about Valentine's Day and playing time for parents.

Opposites Attract! Kidfresh Partners With Adult Retailer Shag for Valentine's Day

White gift boxes with satin ribbons stacked against a green background, with the top box having a sticker that says "Happy V-Day. To all parents. Kidfresh".

In a twist that many likely didn’t see coming, Kidfresh is leading a very adult conversation geared toward happy, active (wink) parents.

Open gift box containing sleep mask with 'Nope. Not Now.' written on it, dice, a small tube, a plush toy, a pamphlet, and other items on a green background with the text 'Make Time For #PlayTimeForParents' at the top.

children’s frozen food brand Kidfresh partnered with adult retailer Shag for an NSFW care kit for busy parents

Cartoon illustration of a man with a beard and dark hair flying with a rocket jetpack on his back, wearing a white T-shirt with text, and gray shorts. A cheerful, anthropomorphic toast with a pat of butter smiles and waves while sitting on his shoulders. The background features a dark, starry night sky and a neon-lit cityscape below.

ICONIC ROCK MAG CREEM ANNOUNCES RETURN WITH WILD GUESSING GAME FILM

A round sticker with a cartoon character of a smiling milk bottle, with a red background and black border, inscribed with the text "Never Subscribe".

69 Rockers, Plus Mascot Boy Howdy!, Celebrate Creem's Rise From the Dead

A cartoon illustration of a tampon character with a smiling face, arms, and legs, lying on a cardboard box surrounded by various products and objects, with the text "cream is Risen" at the top.

Celebrating its relaunch, rock mag Creem airs trippy ad featuring iconic Boy Howdy

A cartoon bat with a smiling banana face riding a bat's wing, holding a red object. There are magazine covers in the background with the title 'Creecm' and images of people.

CREEM Magazine’s Infamous Boy Howdy! Mascot Returns in Hard Rock Cartoon Fever Dream

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Magazine CREEM’s Infamous Boy Howdy! Mascot Returns in Hard Rock Cartoon Fever Dream

Animated cartoon character of a smiling marshmallow with arms and legs, sitting cross-legged on a flying bat with outstretched wings. The bat is flying in front of a neon red sign that reads 'Ciroc' with some additional text below. The background is dark with star-like sparkles.

Boy Howdy! Returns as creem magazine rises again

A cartoon illustration of a man with long black hair, a beard, and sunglasses, sitting in a relaxed posture with a blunt in his mouth. Behind him, two women, one with long black hair with a pink headband and gold hoop earrings, and the other with long blonde hair and a white cape, are present. The background has a colorful, swirling pattern.

Boy Howdy! rides again

A wooden box with bright green crinkle paper containing wine bottles and a printed card from Kidfresh Reserve wine collection.

Kidfresh Creates a Wine Just for Nugget-Stealing Parents

Chicken Nuggets & Chardonnay? Kidfresh Launches a Wine Collection for Grazing Parents

A bottle of Kidfresh Reserve Chardonnay nutmeg wine with a lemon-colored label, a glass of white wine, and a plate with chicken nuggets on a wooden table.

Kidfresh Reserve Introduces Wines Made with Grazing Parents in Mind

A wine glass filled with red wine, a bottle of KF Reserve Red Wagon wine, a cork, and a bowl of potato chips on a wooden table.

Kidfresh Reserve Makes Eating Off Your Kid’s Plate More Pleasurable

Animated illustration of the word 'REGENERATION' with diverse animated characters including a person on a parachute, a person sitting on top of the letter 'T', zombie-like characters, a helicopter, a dinosaur, a cow with a backpack, and some small smiling creatures, set against a blue background.

Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message

A cartoon purple dinosaur with glasses, smiling while holding a steaming bowl of soup.

WHATIF FOODS MAKES ITS CASE FOR A ‘BETTER BETTER’ BY BEING NOT JUST SUSTAINABLE BUT REGENERATIVE

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LOBO and Fable.Works Help WhatIF Foods Find “A Better Better”

The phrase 'A Better Better' with an illustration of the Earth featuring water, land, and trees, and the text 'WhatIF Foods' below, set against a starry space background.

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LOBO and Fable.Works create A Better Better for WhatIF Foods

W+K’S COURTNEY LEBLANC JOINS INDIE AGENCY FABLE.WORKS AS MANAGING DIRECTOR

2023 Adage Newcomer Agency of the Year

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