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kansas city chiefs | red kingdom br

What if a Chiefs fan anthem became a fan recruitment tool, disguised as a Brazilian pop song?

volvo | 2025 Ooh campaign

What if the world’s safest machines found a more human voice?

Large billboard advertisement on a city building featuring a silver SUV with the text 'It's okay to stare. We've had some work done.' and smaller text 'Turn heads in the new XC90.' cars passing by on a busy city street.

Large billboard advertisement on a city building featuring a silver SUV with the text 'It's okay to stare. We've had some work done.' and smaller text 'Turn heads in the new XC90.' cars passing by on a busy city street.

Large digital billboard on a city building displaying an advertisement for the all-electric Volvo EX30, showing a white electric car inside a series of archways. The billboard includes text describing the car and its size.

Large digital billboard on a city building displaying an advertisement for the all-electric Volvo EX30, showing a white electric car inside a series of archways. The billboard includes text describing the car and its size.

Large billboard on a corner building displays a scenic sunset view of a coastal road with the text "Manhattan to Montauk and back on a single charge." A Hyundai EV ad at the bottom promotes 310 miles of electric range. Pedestrians walk past the build

Large billboard on a corner building displays a scenic sunset view of a coastal road with the text "Manhattan to Montauk and back on a single charge." A Hyundai EV ad at the bottom promotes 310 miles of electric range. Pedestrians walk past the building, which has graffiti and several windows.

Digital display advertising a Swedish art exhibition featuring the Volvo XC90, showing a silver SUV against a dark background.

Digital display advertising a Swedish art exhibition featuring the Volvo XC90, showing a silver SUV against a dark background.

Billboard advertising a Volvo electric SUV on a coastal road with cliffs and beach in the background. The billboard reads, "Luxury amenities. Ocean views. The all-electric, Volvo EX90."

Billboard advertising a Volvo electric SUV on a coastal road with cliffs and beach in the background. The billboard reads, "Luxury amenities. Ocean views. The all-electric, Volvo EX90."

Digital advertising kiosk displaying an ad for a Volvo XC90 test drive. The ad features an overhead view of a gray Volvo vehicle on a light background with the text: "Miami, meet your new vice. Test drive the XC90 today." The kiosk is located outdoor

Digital advertising kiosk displaying an ad for a Volvo XC90 test drive. The ad features an overhead view of a gray Volvo vehicle on a light background with the text: "Miami, meet your new vice. Test drive the XC90 today." The kiosk is located outdoors in a shopping or dining area decorated with holiday ornaments, with a building labeled "Paneterie" in the background.

TurboTax | The Tax Break Up (:30)

What if saying goodbye to your old CPA for a TurboTax Expert became the world’s sexiest unsexy break-up song?

(Created in collaboration with our friends at R/GA)

TurboTax | The Tax Break Up (Music Video)

Wanna see the full 2-minute video that was too-hot-for-TV? Message us at: newbiz@fable.works for the password🔥

Creem is risen

Just your typical messianic joyride on a headless bat to reclaim the throne of rock ‘n’ roll.

Street poster with repeated graphic of a milk bottle with arms and legs, red circle background, and the text 'CREEM'S BACK' beneath each image, with a city skyline in the background.
Street wall decorated with colorful posters, including black, yellow, blue, pink, and black backgrounds, featuring bold text and cartoon-like illustrations. A vending machine is situated in front of the wall.
A wall covered with graffiti and various stickers, including a 'Never Subscribe' sticker, a QR code, and street art symbols, with a water pipe in the foreground.
A glass of beer on a coaster and two round promotional coasters with a cartoon milk bottle character, one saying 'America's Oldest!

Hatch | choose sleep

It’s time to say “no” to the sh*t you won’t miss. And say “yes” to rest. Choose sleep.

WhatIF Foods - US debut

Aliens, Zombies, Dinosaurs, and yeah…cows. Regenerative farming means food that’s better for literally everyone. Buckle up, we’re headed for “A Better Better.”

Purple advertisement for WhatIF Foods BAMnut Milk featuring cartoon space characters, a happy smiling heart shape, a bowl of cereal, and a purple carton of BAMnut Milk with various icons and text about its benefits.
Three colorful posters promoting regenerative Bamnut milk, each with different slogans and ingredients, featuring images of milk cartons and beverages.
City scene with a delivery truck covered in a purple ad for plant-based milk, surrounded by tall buildings and digital billboards. Pedestrians are near the sidewalk, and advertisements for Amazon Music, Samsung, Coca-Cola, and others are visible.

Kidfresh | #PlaytimeForParents

Chicken Nuggets and…sex toys? Kidfresh launched a head-turning Valentine’s Day stunt to keep things spicy for happier, healthier parents. ❤️‍🔥

Triangle of Sadness | stunt

fable.works helped sneak (Oscar-nominated, Golden Globe and Palme d'Or winning film) Triangle of Sadness into NYFW ahead of its US theatrical debut. And no wannabe fashionista was safe.

A woman with curly blonde hair, wearing a black dress and pearl necklace, is puking gold-colored liquid in an indoor setting. Text on the image reads 'Triangle of Sadness' and 'WRECKS NYFW,' with a Cannes Film Festival Palme d'Or logo at the top.

To tease the film and bring it to life, we reprised Thobias Thorwid’s role of outlandish Swedish influencer, Lewis. Leveraging Diet Prada’s counterculture media platform, Lewis and a fleet of shirtless models laid siege to NYFW events, preaching the gospel of hyper-elitist “Grumpy Brands” like Balenciaga and pedestrian “Smiley Brands” like H&M.

Two shirtless men in underwear standing on a sidewalk, holding signs that read '#GRUMPYBRAND' and '#SMILEYBRAND' in front of a building with a mirror reflecting their legs. A third person, partly visible, stands nearby. There are signs with quotes an
Street poster featuring a black-and-white photo of a woman, with the words "H R O" and a black sticker with the hashtag "#GRUMPYBRAND." The poster is attached to a green and black fence with torn layers of torn posters around it.
People with hands raised against a black wall with hashtags and a quote referencing the fashion industry
J.Crew fall 2022 advertisement display featuring different models in outdoor settings.
Two men standing outdoors in an urban setting; one wearing a shiny red blazer and holding a microphone, the other wearing a blue jacket and holding a checkered flag.
A man with blonde hair holding a microphone, standing on a city street with several women around him, one woman with short hair and a woman with long, wavy hair, some seated and some standing, with brick buildings and parked cars in the background.
A person dressed in black with a sparkling cape being filmed or photographed in a retail store.
Four shirtless men standing outside a Louis Vuitton store, with a person in a red hat and plaid shirt taking a photo. There are large bags filled with items in the foreground and a quote overlay that reads 'The most disgusting film of 2022? - BBC Cul
A group of young men standing on a city street, having a conversation with an adult man holding a microphone, with a one-way street sign visible in the background.

Kidfresh Reserve

81% of parents admit to eating food off their kids’ plates.

So we made a wine for that. Really. Introducing Kidfresh Reserve.

A wooden gift box filled with green shredded paper, containing bottles of Kidfresh Reserve wine. The background features a green and white surface with Kidfresh Reserve branding and a small green card.

Parents grazing, dead-eyed, off their kids’ plates, is a truth as old as time. So we classed it up, with limited edition craft wines that pair perfectly with Chicken Nugz & Mac n’ Cheese Wagon Wheels from Kidfresh™ food. The result? A PR blitz spanning from Trend Hunter to Yahoo Finance to Adweek – and more importantly, a more than 50% jump in visits to kidfresh.com. 💚🍷

A glass of red wine, a bottle labeled "Reserve Red Wagon" with a green logo marked "kf," along with some wine corks and a books in the background, with overlaid text quoting a humorous conversation about wine.
A bottle of Chardonnay wine labeled 'Reserve Chardonnuggets' with a glass of white wine beside it on a wooden table. Text overlay includes 'kidfresh reserve', a quote, and social media handles.

We’ve always made things that don’t look like ads.

(legacy work from the team that founded fable.works)

P&G | The Talk

What if the world’s biggest advertiser stopped pitching products – and had an honest talk about race in America.

Doritos | Duet roulette

What if an innocent bag of Doritos became the spiciest duel TikTok has ever seen?

Ally bank | r/bank

What if Ally became the first bank to accept Reddit gold.

BUD LIGHT | UP FOR WHATEVER

What if the most insane night in a regular guy’s life was actually a Super Bowl commercial.

AT&T | You've Got a Case

What if you could hire the ultimate internet attorney to convince your parents you deserve a new smartphone for Xmas.

AT&T It Can Wait | The Unseen

What if the most careful driver in the world checked his phone, just once.

TRUEBLOOD SEASON 3 | DIG DEEPER

What if a TV commercial became a game, where super-fans spent an average of 23 minutes rewatching it.

twix | Minotaur love song

What if Twix gave us $2,000 and 24 hrs to make whatever we want.

ebay | …and scene

Want to see Kristen Schaal interrogate a stuffed animal in the most dramatic performance of her career? Same.

Game of thrones | dethroned

What if your friends had to choose which of you they would betray.